John Bassett is from THE Bassett Furniture Co. family, a dynasty begun in 1902 by his wily sawmill-owning grandfather, John Bassett Sr., who stole furniture-making lock, stock and barrel from its 19th-century home base in Grand Rapids, Mich. The company rose to become the largest furniture-making enterprise in the world. But JBIII is the only true furniture-maker left in the family.

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